I have been thinking about this a lot lately and numerous blogs have been written on the topic. But who is running your Social Media campaigns? I am not talking about whether or not you hire a company to do it and “who is behind the curtain” or if that matters. My friend, Cynthia Smoot, with Gangway Advertising wrote a perfect blog on that topic a couple weeks ago.
What I really want to know is, if you are a small to medium sized business and you cannot afford to pay someone to sit in your office and run your social media, then how are you getting it done? My guess is, you know you had to throw your hat in the ring and “get with” the social media craze, but were not too sure how you were going to do it. So you started up a Twitter account and created a Facebook fan page and then turned it all over to an hourly employee.
At first it was great, you were feeding your employee content on what to send out to the world. Not a bad start, but I am assuming the brains behind everything was the CEO or President of the company who actually dictated what content they wanted out there. So let me guess, you hit it really hard for about 2-3 weeks and then the “powers that be” stopped providing you content. They got “too busy” to assist you and you have your own job to do after all and you didn’t have time.
So who is rolling the dice now? Is it the hourly employee? Did you put your faith in that person hoping they had the right sense of mind to get what you were trying to accomplish? Or did your hourly employee not know what to do and the whole thing just got shelved?
It is kind of like static on the radio when the station fades. You just committed social media suicide. Dead air, what do you think your customers or consumers are saying about you now? If you thought it doesn’t matter, then I would disagree, I think your brand and company are very important to you and that is why you wanted to use social media anyway, isn’t it?
How can social media suicide be avoided? One step is to develop a strategy. From everything on what your goals and objectives are to the 5 W’s and how. Develop your 3-6-9-12 month plans at a minimum to start and don’t be afraid to consult someone. Plenty of companies are just as eager to consult you on how to run your social media as they are to run the show for you. Here is one company that offers no strings attached!