Is Your On-Line or Social Media Marketing Like a Texas Snowfall?

By: Travis E. Blythe

If you live in Dallas or the DFW Metroplex, you can pretty much count on having snow fall at least once a year. In most areas of the country, this is not a bad thing and usually it is not anything to worry about.  However, if you live in Dallas you are very familiar with the nightmare which encompasses our yearly snowfall. Most of us weigh the options of whether or not to travel and venture out into the city.  People who are used to snow and wintry conditions usually fail to understand is that we don’t have salt trucks, we don’t have snow plows, what we do have are a few trucks that are able to dump sand and dirt over the top of the snow and ice that accumulates. We all know that is really not a solution for the problem, but rather a temporary fix to get through the problem.
Has your online marketing turned into a nightmare? With all of the buzz surrounding social media and how to effectively utilize it within your business model, are you reluctant to travel out into it?  Are you worried that you do not have the tools to properly engage your clients and potential new customers?  Are you putting a little “dirt” on the problem hoping for a quick fix to get you by?

If you answered yes to any of these questions, maybe it is time to invest either your time or your finances to learn how to effectively approach your social media or online marketing efforts. Normally when you head out into the cold, snow and ice, you make sure you are prepared.  You check your tires, make sure you have plenty of gas, you dress properly and then hope for the best. Your marketing strategies should also have plenty of preparation.  You need to make sure that you are ready to launch the campaign in order to make it successful, you have the time to invest, and you utilize all the tools available to you.
It is pretty comical how the “local residents” in Dallas-Ft. Worth tend to drive when we get our annual snowfall or “wintry mix”, as they call it. Since this happens once a year for a maximum of two days, no one has any experience in driving in snow, ice, and slush.  This makes it even more hazardous to the rest of us that do know how. I am always amazed at how I see people get stuck for driving too slow, or they can’t go up a hill because they are driving to slow. I thought it was common sense to utilize traction when driving on ice, but here in Texas apparently it is not.  When you approach how you want to market yourself, you should also be experienced in what you are doing and know what you want to accomplish. We all have several “pains” from the previous marketing experience or the latest efforts.  Don’t get caught going too slow when it comes to your social media and online marketing. You need to make sure you are 100% invested in seeing it through otherwise it will be a waste of time and money.  The last thing you want to happen is to start your social media campaign and stall half way through because you didn’t have the tools to execute or you “ran out of gas” along the way.  Make sure you have the traction you need to gain the optimum results you are looking for.
I could go on and on about the six ways for this, the six things for that, what to do to get started and how to go about your marketing efforts in order to be successful.  However, the plain truth is, you should consult someone who is experienced in this field. You could spend all day shoveling snow out of your driveway, or you could use a snow-blower and have it done within the hour.  After all, you are a business owner and the proverbial phrase “time is money” definitely applies here and your main goal is to find creative ways to increase revenue and build your business.
With a new year looming around the corner, are you prepared to get back out on the roads? Are you ready and prepared for a successful marketing plan? Don’t just sit at home and wait for the weather to clear.  I guarantee your competitors are not waiting.


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